The Influence of Indoor Spatial Context on User Information Behaviours

Through analysing a large data set of Web logs collected at a shopping mall, this study shows that the indoor spatial context significantly influences the information contents users search for and access on the Web. Specifically, this study shows that (1) at different locations of a large-scale indoor retail space, users tend to access different kinds of Web pages; (2) at indoor locations with similar context, users tend to request similar Web pages. These findings support a range of research questions in the context of information behaviour research, from a fresh understanding of mobile Web usage in indoor spaces to new applications of mobile surfing that matches users’ dynamic indoor spatial context.